Unless you live in a hole in New York, you probably have once questioned what the heck Windorphins are. Well today, may it be known, that I have finally remembered to check out the website. I suppose you could call it advertising at its best (or perhaps, worst since it took me a month nearly to remember) because it’s got the whole city wondering WTF these annoyingly colorful blobs are that are plastered on subway train walls and outdoor ads as seen below:
As if these perky icons weren’t creepy enough in static mode on a billboard, some weebwab on their website decided to make them float and blink their eyes — or in some cases, eye — around a doctor who is recommending the so-called product that “deliver[s] a general sensation of unabashed joy in the brain, leading to a heightened energy, exuberance and outright slam dunk high-five behavior.” I believe a term has already been coined for this: ORGASM. HIGH-FIVE!!
You supposedly can experience windorphins after winning a spelling bee or yoga tournament, but this still isn’t very telling of what windorphins really are. Does it have to do with wind energy? Is it the latest anti-depressant? Come to find, it’s an eBay marketing campaign that is supposed to be the buzz word of the summer. So let’s iterate: perky colorful blobs == eBay?? Yep, I’m just about as lost as the items I ditched in my last abandoned shopping cart. Basically, eBay was trying to inject this fun factor into their ads to imply that winning an auction gives you this outrageous high and is just uber loads of fun! Weee!
You gotta wonder where these marketers get these ideas. Yes, I do have to give them credit for getting people stirred up about a new word that suddenly started to appear everywhere. Once you’ve annoyed the masses with this mystery though, you’re only going to piss them off further when they find out how stupid the website is that redirects you to eBay by searching for an item you love. Ok, so here goes it: I type “Sex and the City” <no surprise there>. GO! What do I get? 4 recommendations for SATC DVD’s that I didn’t want to purchase in the first place….aaaand now navigating off the page. Great success there!
At least I can have more fun making my own windorph because that’s the real reason why people come back. 
Why it’s called a “windorph” and not a “windorphin” is beyond me. Once again….leaving that one to the marketers. Here’s mine making an O-face. OH! OH! OHMYGAWD IT’S SO FUNZ! 
terminar Y Pager!
When you highlight the text on your page – the BG highlight turns red – thats cool.
MASTERFUL will be the next big word!!
[...] is another bloggers thoughts on Windorpins–it was almost as if she took the words out of my mouth, this is why I love New [...]
[...] No idea what they are, and don’t want to know (although if you do, fellow blogger Syposphere did some research). I just want them [...]
hope you don’t mind, I was writing a post on the Windorphins problem and used your post as some background. Thanks! It was a great post. You can view the post here.
-jv
omg. you are my hero.
i went to new york this summer and have been meaning to look them up.
and props for the simile “as lost as the items I ditched in my last abandoned shopping cart.”
@Chey: hahah. loving the geek-to-geek love. it’s always fun to see comments on this post still even 2 months later!
Thank you, THANK you for clearing this mystery up. Now that I know it’s just some silly Ebay marketing and can finally rest in peace. xD
hi there,
I like your blog. It looks very nice and you have many hits.
cheers,
I just saw the ads on the train today for the first time. I read “Nature’s way of saying “Booyah!” and WIND-orphins and my first thought was it had something to do with allergy season. I just got home, tried to go to windorphins.com and the page wouldn’t load. Thanks for letting me know it’s not worth my time!
Neat page. will visit soon:D